This concept underwent five different revisions. By the final design, I had successfully integrated the consumer path with the original Jack Daniel’s brand. Through the thoughtful data-driven packaging and every facet of the social media and poster campaigns, this concept resulted in increased brand exposure for Jack Daniel’s, a new market of consumers, and pushed the combination of liquor outside of seltzers and beer.
Jack Daniel’s Tennessee Mixer Glass Bottle Case
Jack Daniel’s Individual Glass Bottles
Jack Daniel’s Branded Tennessee Mixer Cans
Jack Daniel’s Branded Twelve Pack Beverage Cases
Jack Daniel’s Instagram Advertisements
Additional Jack Daniel’s Campaign Posters. For use on screens, social media, and TV commericals
